Where technology disappears into design, VitrA’s smart bathroom solutions reshape daily routines, crafting minimalist spaces that speak to both form and function.
Smart bathroom products serve up intelligent technology that can save resources, improve hygiene and elevate experience. Implementing the technology where possible is a no-brainer – touch sensors for one have revolutionised both hygiene and cleaning protocols globally, all while reducing wastewater consumption by automatically switching off after use. Yet in a crowded market of high-tech functionality, finding visually appealing products that can be flexibly tailored to a sartorial architectural interior is often challenging.
That’s where VitrA has found a niche. The seasoned design company offers a diverse portfolio of intelligent products that value minimalist aesthetics, clean lines and seamless integration, extending beyond bathrooms to transform the entire home with cutting-edge innovation and function. VitrA has its origins in Turkey in the 1950s, where it was founded as a Turkish brand that produces ceramic sanitaryware. From 2000, it honed in its focus on bathrooms and began inviting leading designers to contribute to its ambition to transform the modern bathroom into a comfortable living space.
Defining the contemporary bathroom
If hygiene was a key driver of 20th-century bathroom design, it is the addition of sustainability and wellbeing that is evolving bathroom design of the 21st century. Today, the ‘contemporary’ bathroom has evolved into a ‘wellness space’ where we can escape, retreat and decompress, sinking into a spa-like experience. Technology has contributed to accelerating comfort and convenience, yet also to sustainability, from energy and water conservation, to reduced detergent and toilet paper usage, as well as reaching unprecedented levels of hygiene, revolutionising hands-free operation, washing and drying.
Today, the ‘contemporary’ bathroom has evolved into a ‘wellness space’ where we can escape, retreat and decompress, sinking into a spa-like experience
VitrA’s latest technological innovations are underpinned by continued improvements to sustainability and hygiene. This can be seen in the ergonomic V-Care 3, the precision-oriented QuantumFlush, the versatile VitrA Grid system and the sleek Sense Hybrid Kitchen Faucets. The QuantumFlush reduces water usage dramatically by spreading its flush in the most economical and powerful way, thanks to the laminar flow principle, all while reducing splash and bioaerosols. Meanwhile, Sense Hybrid, a faucet combining manual and sensor operation, maximises hygiene while minimising water consumption thanks to fast smart usage detection, which has the potential to reduce overall water usage by up to 90%.
Seamless and invisible technology
Yet much of VitrA’s research and design process is focussed on how the technology can be seamlessly integrated into the actual experience of a bathroom. The first to recognise how clunky smart-tech can disrupt the desired atmosphere of an architectural bathroom, VitrA strives to fuse innovation with modular capabilities and enduring aesthetics. According to VitrA, one of the biggest challenges for architects designing smart bathrooms today is finding products that can be intuitively integrated to become second nature for users, rather than as add-ons.
One of the biggest challenges for architects designing smart bathrooms today is finding products that can be intuitively integrated to become second nature for users
This means that the actual and perceived complexity of technology in the bathroom is therefore dissolved: both ideal for architects with a clear design vision, and approachable for clients and users. After all, bathroom tech can only be useful and empowering when it is inclusive, ensuring accessibility and ease of use for all users. For VitrA, this starts with simple controls that are user-friendly for all – operated via remote, side panel or app. Whether it’s sensor-based automation and custom settings in V-Care or one-touch flush control in QuantumFlush, the interaction is designed to feel natural, not technical.
VitrA’s approach to aesthetics runs far deeper than surface level – it’s about working with architects and users to improve their lives. That means comfort and convenience, yet also sustainability and hygiene, and the human-centric values of wellbeing and inclusivity. This recipe is key to what VitrA defines as ‘design for life’.